Summary
The episode explores the field of gamification, which involves incorporating game elements and design techniques into non-game contexts. The episode provides several examples, such as the U.S. Army's "America's Army" game, which uses gameplay to recruit soldiers, and "Club Psych," a loyalty program that uses game mechanics to increase viewership for the TV show "Psych." The hosts also discuss the psychology behind gamification, highlighting how it can motivate individuals and shape behavior. In addition, they present a compelling vision for a future where games are not just for entertainment but also for solving real-world problems, suggesting that gaming can be a powerful tool for social change and innovation.
Gamification 101